About Us

Urban Cycling Apparel is an American brand, based in Bentonville, Arkansas.

Inspired by American bike commuters and the timeless aesthetics of European cycling culture, the brand was originally built for riders navigating city streets—those who ride to work, to meet friends, or simply to move through their day on two wheels. Clean lines. Neutral palettes. Technical performance without loud logos or race-day flash.

But riders evolve. And so did we.

As cities gave way to open roads, and pavement turned into gravel and dirt, Urban Cycling Apparel naturally followed. The same riders who once clipped in for a commute began chasing backroads, rail trails, forest service roads, and narrow ribbons of singletrack. The ride got longer. The terrain got rougher. The need for durability, storage, and adaptability grew.

What didn’t change was the expectation of style, comfort, and purpose.

Today, Urban Cycling Apparel creates men’s and women’s cycling collections designed for urban streets, gravel roads, and mountain trails—gear that transitions seamlessly from daily rides to weekend adventures. Our apparel blends technical fabrics, thoughtful pocketing, and rider-driven design with a distinctly European sense of restraint and an American spirit of exploration.

We’re not chasing podiums.
We’re chasing roads we haven’t ridden yet.

Urban Cycling Apparel is for those who ride by choice, not obligation—who value how things work, how they look, and how they make you feel when the city fades and the trail begins.

Sincerely,

Toby Teeter, Founder
Bentonville, AR
LinkedIn

The Online Marketplace

40 BRANDS - 2,500 PRODUCTS - SHIP WORLDWIDE

In 2024, we began to invite partner brands to post products on UrbanCycling.com.  Today, these cycling brands sell directly to you, saving you time and money while offering the widest selection of apparel, gear, components, bikes, and ebikes. Whether you're a seasoned cyclist or just starting your journey, we have everything you need to enhance your ride.

Our mission is to make cycling accessible and enjoyable for everyone. We believe that the right equipment can transform your cycling experience, and we are committed to providing high-quality products at competitive prices. By partnering directly with top cycling brands, we ensure that you get the best value without compromising on quality.

• Wide Selection: We offer a vast range of products, from apparel to components, ensuring you can find exactly what you need.
• Direct to Consumer: By cutting out the middleman, we provide you with the best prices and a seamless shopping experience.
• Quality Assurance: We partner with trusted brands known for their commitment to quality and innovation.
• Expertise: Our team is composed of cycling enthusiasts who are passionate about helping you find the right products for your needs.