With the two classic ancient Memento Mori and Carpe Diem mottos united on one small coin, this lucky charm is a constant reminder of how fragile and short life is.
Urban Cycling Apparel is an American brand, based in Bentonville, Arkansas. We design men’s and women’s cycling apparel for riders who move between city streets, open gravel roads, and winding singletrack without changing who they are or what they value. Our gear blends technical performance, thoughtful details, and understated style, built to perform on the ride and feel right everywhere else.
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